Writing content is not an easy task, especially when you do this every day; the day may come when you run out of ideas and no longer know what to write about. Another factor is that we are not always accurate with the content we write, but in order not to lose this information and not think that we have written in vain, what we can do is improve the writing. For this, it will be necessary to evaluate the quality of the article and use the information already obtained to generate something completely new.
Is it necessary to destroy the whole article?
When we are writing content, we must be aware that not everything we write will be to people’s liking, especially when we are focused on creating articles focused on SEO. So if there is a post which was not successful, but we know that the material can be used to improve it, it is necessary to make modifications. We have two options: leave it as it is or do an analysis to determine what is missing.
In any of the options we choose, we must keep in mind that the purpose of the content is to help the company grow and to provide knowledge to others. So, if you choose to rewrite, it is essential to know that doing so will improve the web positioning, mainly because for Google, it is necessary that the content is being updated because it gives the impression that we are working.
What can we do to make an article work?
First, it is necessary to detect which article or articles have not been very successful; then, it is time to take action.
Read the content
To know what changes we can make, it is indispensable that the article is read this to detect possible changes or failures that perhaps previously we had not detected. On the other hand, when reading the article, we can come up with ideas, for example, if we talked about the root canal in Tijuana. We were only talking about the benefits; now we can add the procedure.
Write down all changes that have been made
How will we know if the changes we made worked? To find out, all the changes you have made must be recorded in a document.
This is necessary because we may write the article under a keyword which does not have many graphics, then, we must implement different SEO tools to know the level of searches that you have regarding the subject of the article. Once we have detected the keyword, it will be necessary to write it down.
Analyze the writing
You’re mistaken if you think your article does not need improvement; on the contrary, every post can be improved and much more if it was written a long time ago. Hence, it is vital to perform a restyling to present our content on digital platforms.
Try to focus on paragraphs that are not exaggeratedly large, that do not go beyond the five lines. Do not forget to layout the content, highlight certain words, provide quotes, and be very special with the points. What we want is to draw people’s attention, not bore them.
Use audiovisual content
People prefer this type of format. If we want the article to be more successful and have more visits, we should never forget the images and videos.